BYD joins New Car Code of Practice
The Motor Ombudsman has announced that BYD UK has joined its Motor Industry New Car Code of Practice.
Accreditation to the Chartered Trading Standards Institute-approved New Car Code means manufacturers agree to meet set standards around warranties, parts supply, repair availability and customer communications.
Car manufacturers also pledge to take effective action to ensure consumers receive a fair and swift response should an element of their purchase or ownership experience not be to their full satisfaction.
The New Car Code has recently been updated in line with technological developments and the evolution of the automotive sector.
New Car Code of Practice
Bill Fennell, chief ombudsman and managing director of The Motor Ombudsman, said: “We are very pleased to welcome BYD UK to our New Car Code.
“Meeting our stringent criteria and gaining accreditation to our recently refreshed New Car Code underlines BYD’s desire to ‘do the right thing’ by their customers, and to go far beyond their legal obligations by truly exceling in their drive for the highest standards of service and work delivered to motorists.”
Bono Ge, country manager at BYD UK, added: “As a relative newcomer to the UK market, accreditation to The Motor Ombudsman’s New Car Code is an important ‘kitemark’ of quality and trust that gives consumers the all-important reassurance and peace of mind that they are buying into a reputable customer and product experience that puts them at the very heart of our journey with us.”
Sales uplift
The news comes after BYD replaced Tesla as Europe’s top-selling EV brand earlier this summer, after recording a 169% sales increase in April. According to figures published by Jato Dynamics, 7,231 new BYD’s were registered in Europe in April compared to 7,165 Teslas.
That followed the best quarter for UK sales for the Chinese manufacturer, with sales from January to March exceeding the whole of 2024.
It recorded 9,271 registrations in the first three months of the year, making it the most successful quarter since the brand launched in the UK in March 2023. Meanwhile, its market share increased from 0.45% last year to 1.6% in the first quarter, and 1.8% in March.
