car buyers

Car buyers value trust most, RAC survey finds

Trust has become more important to car buyers in the last 12 months and is now the number one consideration when selecting a new vehicle. According to research commissioned by […]

Car buyers turn to AI for virtual assistance

A new study commissioned by The Motor Ombudsman has revealed a growing reliance on AI from car buyers looking for their next vehicle. It surveyed 1,100 drivers and found that […]

Car buyers turning away from online purchases

A declining share of car buyers plan to purchase their next car entirely online, according to new research by What Car?. In its latest weekly survey, just 4.2% of 873 […]