car buyers

Car buyers value trust most, RAC survey finds

Trust has become more important to car buyers in the last 12 months and is now the number one consideration when selecting a new vehicle. According to research commissioned by […]

Car buyers turn to AI for virtual assistance

A new study commissioned by The Motor Ombudsman has revealed a growing reliance on AI from car buyers looking for their next vehicle. It surveyed 1,100 drivers and found that […]

Car buyers turning away from online purchases

A declining share of car buyers plan to purchase their next car entirely online, according to new research by What Car?. In its latest weekly survey, just 4.2% of 873 […]

New car buyers driven in droves to used market

New research has found that the cost-of-living crisis is having a significant impact on new car buyers, with many switching to the used vehicle market or not replacing their existing […]

Motor Ombudsman receives record views

The Motor Ombudsman has reported that its Knowledge Base received over 640,000 article views in 2022, setting a new annual record for the resource. Since its launch in 2019 it […]

Grey remains car buyers’ top choice

Grey has remained the nation’s favourite new car colour for the fifth year in a row. More than a quarter (25.7%) of UK buyers chose the shade in 2022, according […]