car buyers

Car buyers turn to AI for virtual assistance

A new study commissioned by The Motor Ombudsman has revealed a growing reliance on AI from car buyers looking for their next vehicle. It surveyed 1,100 drivers and found that […]

Car buyers turning away from online purchases

A declining share of car buyers plan to purchase their next car entirely online, according to new research by What Car?. In its latest weekly survey, just 4.2% of 873 […]

New car buyers driven in droves to used market

New research has found that the cost-of-living crisis is having a significant impact on new car buyers, with many switching to the used vehicle market or not replacing their existing […]

Motor Ombudsman receives record views

The Motor Ombudsman has reported that its Knowledge Base received over 640,000 article views in 2022, setting a new annual record for the resource. Since its launch in 2019 it […]

Grey remains car buyers’ top choice

Grey has remained the nation’s favourite new car colour for the fifth year in a row. More than a quarter (25.7%) of UK buyers chose the shade in 2022, according […]

Car finance costs soaring

Monthly payments on new car finance contracts have risen by more than 40% on some models since 2019. This is according to the latest research by What Car?, which found […]