CHERY UK joins Code of Practice for New Cars

The Motor Ombudsman has announced that CHERY UK has secured accreditation to its Motor Industry Code of Practice for New Cars.

The New Car Code, which covers around 98% of all new passenger vehicles sold across the UK, has recently been updated to reflect new technologies in vehicles and evolving consumer buying habits.

It covers clear and accurate communications, the availability of spare parts, and an effective complaints procedure.

Bill Fennell, chief ombudsman and managing director of the Motor Ombudsman, said: “We are delighted to welcome CHERY UK as the newest member of our accredited network. Their commitment to upholding the highest standards of quality and customer service aligns perfectly with our values, and we look forward to supporting their continued growth and success within the sector.”

Farrell Hsu, CHERY UK country director, added: “We are delighted to have gained accreditation to The Motor Ombudsman’s New Car Code, an important affirmation of our drive to both do the very best for our customers, and to deliver an unrivalled brand experience.”

Farrell added:

“Being aligned with such a respected industry authority will be an important source of expertise for our organisation, and we are looking forward to working alongside The Motor Ombudsman as we continue our exciting journey in the UK’s dynamic automotive sector.”

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