Alpine joins Motor Ombudsman New Car Code

The Motor Ombudsman has announced that Alpine has joined its Chartered Trading Standards Institute (CTSI)-approved Motor Industry Code of Practice for New Cars.

It is now one of more than 40 brands following the comprehensive guidelines around supplying new vehicles to customers.

The code requires a commitment to delivering high standards of service in the provision of new cars, and that replacement parts will be available to repairers and warranty documents will be presented in a clear and easy-to-understand format.

Bill Fennell, chief ombudsman and managing director of The Motor Ombudsman, said: “We are very pleased to welcome Alpine to our New Car Code, and they are a valued addition to our expanding portfolio. As new entrants come into the UK’s automotive market during the coming months, we are expecting to see a growing number of businesses apply for accreditation, to signal to consumers their desire to follow best practice in terms of the products and services that they offer, as well as their drive for high standards throughout the customer purchase and ownership experience.”

Nicola Burnside, head of Alpine UK, added: “We are very proud to begin 2024 as a Motor Ombudsman-accredited vehicle manufacturer, and our commitment to the New Car Code is aligned with our core values of exceeding customer expectations, and delivering the best possible brand experience that Alpine is ultimately known for.”