Warranty First signs up to Code of Practice

The Motor Ombudsman has welcomed Warranty First to its long-established Chartered Trading Standards Institute (CTSI)- approved Motor Industry Code of Practice for Vehicle Warranty Products.

The Peterborough-based organisation is the second business to join the Code so far in 2023 and means 18 organisations now adhere to the Code.

Launched in 2009, the principal objective of The Motor Ombudsman’s comprehensive Vehicle Warranty Products Code is to drive up standards beyond those required by law when consumers take out an extended warranty for a vehicle, and make a claim should a failure arise during ownership.

As part of their accreditation, warranty providers commit to following 60 different guidelines laid down by the Code of Practice, which cover areas such as the publishing of clear, concise, jargon-free and accurate communications, product literature and advertising, offering tailored advice and information to vehicle owners according to their requirements, having an in-house complaints process which allows the swift and fair resolution of customer disputes, and directing consumers to The Motor Ombudsman should complaints not be resolved between the two parties in the first instance.

Bill Fennell, chief ombudsman and managing director of the Motor Ombudsman, said: “We are delighted to welcome Warranty First to our largest ever Vehicle Warranty Products Code portfolio, which has continued to go from strength to strength, as we have gone through the year. Warranty First is a highly regarded business by consumers, and carries a positive industry reputation.”

Charlie Whiston, director at Warranty First, said: “Accreditation to The Motor Ombudsman reflects our core philosophy of putting the customer at the heart of everything that we do, and that we strive to ensure complete satisfaction at every touchpoint in their journey with us.”