Dealerships endure December dip

New research has found that enquiries to car dealerships fell by more than 10% in December compared to the same month in 2021.

According to data from iTrackLEADS, enquiries fell by 10.3% in December, while test drives declined by seven per cent and sales of new and used vehicles by 13%.

Manufacturing delays and shortages of used stock continued to be an issue, with a 31% fall in vehicle handovers.

Adrian Favill, director of iTrackLEADS, said: “We close out 2022 with a month where the market continued to tighten for new and used vehicles. The number of enquiries is a good measure of consumer confidence and demand, and the overall trend is clearly heading downward.

“In this market, it’s more important than ever to ensure that every lead is responded to promptly and professionally. Test drives are an essential part of the sales process, and dealers are becoming more adept at putting buyers in vehicles to support sales conversion rates.”