CitNOW completes Feasa acquisition

CitNOW Group expanded its ecosystem of specialist automotive software solutions with the acquisition of Feasa, a Salesforce automotive software partner.

Working closely with Salesforce, Feasa delivered the first implementation in UK and Europe of Salesforce’s new Automotive Cloud within months of its launch in October 2022.

Its GetAUTO platform facilitates more than 30 adapters that connect key automotive solutions with Salesforce, delivering a single view of customer and vehicle data.

Geoffrey Page-Morris, CEO of CitNOW Group, said: “Feasa is an outstanding automotive services business, and bringing it into the CitNOW Group has the potential to transform the way many businesses operate and communicate with their customers. This strategic move further expands our professional services offering and strengthens our partnership with Salesforce. We will therefore be better placed to provide dealerships with a streamlined ecosystem of software and applications.”

Drew Tyrell, managing director of Feasa, said: “For the past 15 years, Feasa has played a pivotal role in streamlining dealership software providers and creating a connected ecosystem. Now with the wider CitNOW Group, we’ll be able to harness those strong connections and expand our service to offer greater benefits for retailers.”