Car buyers turn to online solutions

New data shows the rapid growth of online vehicle purchases in the UK and across Europe.

Automotive eCommerce company drivvn said a digital-first approach is increasingly being adopted for new models. The company saw the number of online stores it operates grow by 85% in the last 12 months, with a 38% increase in the number of brands it supports.

Total sales across its platforms topped £588m, an 49% increase. Overall sales volume increased by 54%.

Peter Brown, CEO of drivvn, said: “Our technology is helping manufacturers and retailers connect a seamless experience for the customer. A true omnichannel approach is built around the customer, and our data clearly shows they prefer to do their research and make important decisions online.”

Meanwhile, Drivvn has strengthened its team with the appointment of Ben Pusey as a product manager and Ben Brooks as a lead product designer.

Brown concluded: “For a long time now, the UK has led the world in eCommerce with consumers happy to be early adopters compared to other nations. Our international reach means we can bring insight and experience from around the world to each brief.
“We continue to hire experts from across retail, the automotive industry and technology to create better customer journeys.”