Cazoo enhances digital communications with WhatsApp
Cazoo has added WhatsApp functionality to its mobile website and app.
The upgrade, delivered in response to requests from dealers, will enable car buyers to communicate directly with retailers via the messaging service.
Free for dealers, the addition of WhatsApp is expected to deliver faster response times as retailers will be able to access customer messages on their mobile phones.
Meanwhile, car buyers using the service are able to continue conversations by asking follow-up questions, while keeping the full message history in one place.
Dealers
Lucy Tugby, chief marketing officer of Cazoo, said: “We have introduced WhatsApp to the Cazoo platform following requests from our dealer partners. We listened and responded, reflecting our commitment to build tools and products that solve real challenges for dealers.
“The rollout follows our commitment to deliver a friction-free online search experience for car buyers and enhanced ROI for dealers.
“With WhatsApp used by millions of consumers, this is a familiar and intuitive way for car buyers to contact dealers. Richer conversations will help buyers get the information they need quickly, helping them make decisions on the cars they have seen online.”
