Worn-Warn campaign recognised at TyreSafe awards
The Motor Ombudsman’s Worn-Warn campaign has collected two prestigious industry awards.
The campaign was launched to raise awareness around buying and fitting second-hand part-worn tyres after it emerged that nearly two thirds of drivers would buy used tyres to save money.
The Motor Ombudsman was presented with both the 2026 TyreSafe Online and Social Media Awards at a glamourous event held at The Belfry Hotel & Resort in Warwickshire.
Vanessa Horsey, senior marketing manager at The Motor Ombudsman, said: “We are delighted that Worn-Warn has been recognised by TyreSafe with the 2026 Online and Social Media Award as the charity celebrates a significant milestone.
“This campaign was created to address a very real and growing issue for motorists, as financial pressures continue to influence maintenance decisions, meaning more drivers may be tempted by what can appear to be a cheaper alternative that ultimately puts cost before safety.
“There is plenty more work to do to educate motorists in this space, and we will have a sustained messaging campaign to encourage motorists to think twice before cutting corners on one of the most critical safety components on a vehicle.”
Life-saving awareness
Stuart Lovatt, chair of TyreSafe, added: “The Motor Ombudsman harnessed the power of social media and online platforms not just to build noise, but to drive profound, life-saving awareness.
“By using highly strategic, engaging digital content alongside easily accessible information hubs, they broke down complex tyre safety regulations into clear, actionable advice for everyday motorists.”
