Toomey Motor Group expands with Indicata data
Toomey Motor Group is upgrading its facilities to support growth and increasing stock turn.
The Essex-based dealer attributes its faster turnaround of used models to a pricing strategy based Indicata’s used car data.
Indicata data reveals how many identical vehicles are on the local and national market based on make, model, colour and spec, enabling Toomey Motor Group to price its stock appropriately.
Ammar Khan, Toomey Motor Group’s general sales manager, said: “Consumers are very savvy and carry out a lot of research online before they even approach a dealer for a test drive so it’s important every one of our cars is competitively priced.
“It’s common for a consumer to contact us about a car if it’s a couple of hundred pounds cheaper than a rival dealer. Our monthly meeting with Indicata’s customer success team also provides a useful external view on our stock and together we will review prices and stocking days.”
Electric vehicles
He added: “Electric vehicles are a good example of a changing market as they are still not following a logical price trend. Their pricing has been very volatile with certain models selling fast and other cars taking longer to sell.
“You would be hard pushed to value cars without the help of INDICATA data because of the speed of change in this sector.”
