Mark Fernando strengthens Ramp leadership team
RAMP has appointed Mark Ferdinando as commercial director as part of a wider expansion of its senior leadership team.
He joins the business with extensive experience in automotive retail, aftersales and customer retention at brands such as BookmyGarage and Keyloop.
As commercial director, Ferdinando will lead RAMP’s commercial strategy, working closely with franchised and independent dealer groups to help them unlock additional revenue streams, strengthen customer loyalty and maximise the value of every customer relationship.
He said: “Dealers are facing increasing pressure to drive profitability while delivering an exceptional customer experience. The opportunity for retailers lies in building stronger, longer-lasting relationships with customers that extend well beyond the point of sale.
“RAMP’s products help dealers maintain regular contact throughout the ownership journey, generating valuable workshop activity while creating more opportunities for repeat vehicle sales, finance renewals and customer referrals. That’s a proposition that is becoming increasingly important in today’s market.”
Appointment
His appointment follows the recent arrival of managing director Amanda Massey.
She said: “Mark’s appointment is another important step in our growth strategy. He brings a wealth of automotive retail experience and a deep understanding of the challenges dealers face in maintaining profitability and customer loyalty.
“Our focus is on helping retailers create more value from every customer relationship. By combining innovative maintenance products with a customer retention strategy, we can help dealers increase revenue, improve margins and generate more opportunities across sales, service and finance.”
