Connect Video launched to streamline dealer sales
Mad Devs has unveiled Connect Video to help dealers create and send personalised vehicle videos to customers.
The new integrated video communication tool allows retailers to create and send videos directly from within iTrackLEADS and iConvert.
The launch comes as industry research suggests that landing pages featuring video can increase conversions by as much as 80%, while around 68% of consumers prefer learning about products through video rather than text.
Dan Rea, sales director at Mad Devs, said: “Video has become an essential part of modern vehicle retailing because customers increasingly expect faster, more personal communication. Dealers are under pressure to respond quickly, stand out online, and create a smoother digital experience, and video helps achieve all three.
“By integrating Connect Video directly into Connect, we are making it much easier for dealers to respond instantly with professional, personalised content that improves engagement and helps move customers through the buying journey more efficiently.”
