Chinese brands a ‘positive’ for Liquid Fleet
Vehicle leasing company Liquid Fleet has shared its experiences of adopting Chinese brands.
It adopted Omodas and Jaecoos in late 2004 and has so far run more than 1,500 Chinese vehicles.
It is now on a second cycle of Chinese models and has described the experience as ‘a very positive one.’
Sales and marketing director at Liquid Fleet James Miller said: “We took delivery of our first risk cars in 2024 after a lot of due diligence from the entire team. We attended every pre-product launch possible and got behind the wheel of every car we could to get an early measure of quality, specification and potential reliability.
“Then we shortlisted those brands to those that were building a 100-plus dealership network with proven retailer partners to support our customers with a national service network, and who would provide us with a remarketing channel for our 12-month-old used cars.
“We have continued to onboard these brands as risk cars because they have delivered in our long-term rental environment. We are now in a second cycle of remarketing with dealers eagerly waiting for us to de-fleet cars later in 2026. We look forward to working with these brands and to see what models are planned over the coming years.”
