Brake invites industry to join Road Safety Week
Road safety charity Brake has announced that Road Safety Week will take place from 15-21 November.
Road Safety Week is Brake’s largest campaign with more than 3,600 schools, organisations and individuals taking part last year, promoting road safety to more than 11 million people in the UK
It is being launched this year on World Day of Remembrance for Road Traffic Victims to highlight the fact that 1,700 people die on UK roads every year, and a further 30,000 suffer serious, life-changing injuries
Themed Safe People on the Move, Road Safety Week this year will focus on promoting the message that we all share the roads and whether we drive, walk, wheel or ride, we can all do something to make a difference.
Brake is now asking people to join conversations at a national and local level about how to make our roads safer for everyone, with a call to government and other stakeholders to commit to life-saving measures that will prevent road death and injury.
Everyone taking part will receive a free action pack of resources that includes stakeholder toolkits, videos and infographics.
Take action
Brake’s CEO Ross Moorlock said: “It’s never nice to hear, but five people die on UK roads every day. Many more suffer serious, life-changing injuries leading to disability. One in four people killed on the road is a pedestrian or a cyclist, and one in nine casualties is a child under the age of 16.
“These are not just numbers – behind every number is a grieving family, whose lives have changed beyond all recognition in an instant.
“The good news is that road deaths and injuries are not inevitable. They are preventable tragedies, and we know the solutions that can make a difference. This year’s Road Safety Week is all about people. Whether we drive, walk, wheel or ride, we can all do something that will make a difference, we can all play a part to make our roads safer and protect each other from harm.
“I invite you to all join us this Road Safety Week, add your voice to the conversation, and take action to make every journey safer, every time you travel.”
