Automotive apprenticeships promoted in new partnership
The Institute of the Motor Industry is partnering with Apprenticeship Central to change the perception of automotive apprenticeships.
They will collaborate to change the image of automotive apprenticeships among parents and carers and actively encourage more young people to follow a career in the sector.
This comes after a recent YouGov study found that 90% of parents would support their children following an apprenticeship but just 41% would encourage an automotive pathway.
However, 49% of parents were more open to an automotive apprenticeship for their children once they had been given a clearer understanding of the digital, technical and sustainability-focused roles available in the industry.
The IMI and Apprenticeship Central will now create a bank of resources to showcase the varied opportunities within automotive.
Information gap
Aimee Wallis, careers partnership lead for the IMI, said: “The government has acknowledged the information gap for young people wanting to pursue an apprenticeship. And our recent YouGov research underlines the importance of providing parents and carers with information about the breadth of roles in the automotive sector.
“Apprenticeships open doors to rewarding careers, yet too many young people and their influencers still have misconceptions about what they offer.
“Through our partnership with Apprenticeship Central we’re excited to provide clear, practical resources and insights that show apprenticeships are not just an alternative; they are a pathway to real skills, progression and long-term success.”
Clarity is key
Eleanor Baker Barnes, commercial director at Apprenticeship Central added: “The IMI’s findings highlight that while parents are open to apprenticeships, many don’t yet connect the automotive sector with the wide range of high paid digital, technical and professional careers the sector offers.
“Providing that clarity is key. We are pleased to be partnering with the IMI. This will benefit the entire sector for generations to come.”
