Apprenticeship Central has offered businesses in the automotive industry top tips on how to improve apprenticeship engagement.
Apprentices can play a key role in securing a pipeline of future talent for a business, but some bodyshops have had bad experiences in the past and are now reluctant to invest time and money in a young person.
However, Apprenticeship Central has said a failed apprenticeship is not always down to the individual or the business and ensuring the right recruitment, preparation and support structures are in place can play a key role in helping apprentices thrive.
It has now shared insights from the Association of Apprentices about what really matters to today’s apprentices.
- Start with the end in mind: Young people are looking for more than just a job. They want a clear path to progression, structure, and purpose. When you show them what success looks like, they stay engaged and motivated.
- Communicate consistently: Miscommunication, or a lack of communication, is one of the biggest reasons apprentices drift. It’s not just about formal reviews; it’s the informal check-ins, the clarity on day-to-day tasks, and having someone to turn to when things feel uncertain.
- Personalise your approach: There’s no one-size-fits-all. A flexible, tailored approach to learning and work helps apprentices feel seen and supported, especially those from less traditional backgrounds.
- Create peer support systems: Taking on two or more apprentices at the same time has been shown to improve success rates. This is because they buddy up and build confidence together, supporting each other through the early stages. Peer learning is a powerful motivator.
- Involve them in shaping the journey: Apprentices are more likely to stay when they feel heard. Build regular feedback loops, ask for their ideas, and act on what they say. It builds trust and loyalty.
Eleanor Baker Barnes, commercial director at Apprenticeship Central, said:
“The bigger risk isn’t taking on an apprentice who might need a bit more support — it’s doing nothing. We’ve talked about the skills gap for long enough. Now, it’s about taking action.”
