Rental fleet increased by a quarter in 2025

Flexible vehicle rental solutions provider Liquid Fleet has reported that its rental fleet has grown by 25% this year and is now back at pre-Covid levels.
Its fleet has grown to more than 2,000 vehicles as its customers source more cars and LCVs to meet the increased demand from both its corporate and retail sectors.
It has also expanded its purchasing agreements with OEM brands in response to rental customers being more flexible about the type of car they are prepared to add to their fleets.
Martin Potter, Liquid Fleet’s commercial director, said: “We have benefited from being able to offer a much wider variety of brands and models to our rental, corporate and subscription company customers. Since Covid they have been all about getting the right cars for their different types of customers rather than because they fit within a specific rental band or group.
“Cars like the Corsa, Juke, Ceed and 2008 are still in high demand but they are now also taking various sizes of SUVs, more premium cars and are trialling models from some of the new Chinese brands. The only fuel type they approach with caution is electric because of a lack of customer demand and through their own infrastructure limitations that restrict onsite charger installations.”
Longer rentals
Meanwhile, longer rental periods are driving demand for newer vehicles, with average mileage at disposal time in 2024 reported at 16,457 miles and 13,717 so far this year.
Potter added: “The two rental season approach is mixing up the age and mileage of vehicles we are selling into the used market which is much better from a remarketing perspective.”