Motorvate set for Automechanika Birmingham launch
Motorvate will make its debut at Automechanika Birmingham next week as part of an Ignite Arena programme focusing on careers, skills, and the future of the automotive aftermarket.
Automechanika Birmingham will take place at the NEC Birmingham from 3-5 June, with a renewed focus on bringing the sector together to nurture talent and showcase the career opportunities within the industry.
Designed with a younger audience in mind, Motorvate is a fast-paced, high-energy feature zone created to show students, apprentices and career-changers that there is a future for them in the trade, whether they’re interested in diagnostics or design, marketing or mechanics, logistics or leadership.
Motorvate will include interactive challenges, games, competitions and prizes. From professional-grade diagnostic tasks and simulator races against NAPA Racing UK BTCC drivers, to technical tests and hands-on design activities, attendees will be encouraged to step out of their comfort zones and explore the possibilities available across the sector.
Exhibitors including Bosch Training Solutions, Castrol, Autotech Academy, Kwik Fit and LKQ are all involved in delivering high-impact, skills-led activities that combine fun with genuine learning opportunities – and the rewards are real too, with everything from Apple vouchers and consoles to BTCC tickets, training bursaries and merchandise up for grabs.
The Ignite Arena at Motorvate will also be in full swing across the three-day event, offering a packed schedule of bite-size talks, discussions and informal conversations with some of the most influential names and brands in the industry. Session attendees will also be in with the chance to win spot prizes, giveaways and food vouchers.
Mark Field, chief executive of the IAAF said:
“It’s great to see Automechanika Birmingham creating real momentum around talent, skills and future workforce development. The launch of Motorvate is a major step forward in demonstrating the incredible breadth of careers available across our sector – and the Ignite Arena is giving people a real sense of what’s possible, right now and in the years ahead.”
Motorvate’s Ignite Arena will also play host to the Thirty Under 30 presentations, where the winners of the awards will be announced. This new-for-2025 initiative recognises and celebrates the rising stars across the industry.
Registration remains open for individuals, training providers, schools, colleges and employers who want to be part of the action.
