Leapmotor joins Code of Practice for New Cars
The Motor Ombudsman has announced that Leapmotor has been accredited to its Motor Industry Code of Practice for New Cars.
The electric car brand becomes the 50th vehicle manufacturer to join the Code, which now covers 98% of all new cars sold across the UK.
The New Car Code has recently been updated in line with technological advancements and consumer buying behaviour to include nearly 100 guidelines around clear communications, parts availability and efficient complaints procedures.
Bill Fennell, chief ombudsman and managing director of The Motor Ombudsman, said: “We are delighted to welcome Leapmotor to our New Car Code of Practice, emphasising the exceptional value that accreditation brings to vehicle manufacturers, particularly for a brand that is looking to drive exposure in a competitive UK car market.
“Delivering high standards underpins the reputation of a brand, and the New Car Code acts as an important foundation and reference point for following the principles of best practice. We look forward to working with this very exciting brand.”
Stepping stone
Damien Dally, managing director at Leapmotor UK, added: “Accreditation to The Motor Ombudsman is a crucial stepping stone to building a positive presence amongst first-time owners, and signals to consumers that we are striving to be the best in everything we do – a core element of our brand values.
“This is coupled with the added reassurance that there is an automotive-specific and impartial third party to call on should we be unable to resolve a complaint via our own internal processes.
“Being able to work together with an authoritative source of industry knowledge and expertise, will play a key role in driving a first-class customer experience journey, and having such a resource available to our organisation will prove invaluable.”
