Corporate rental industry at pre-pandemic levels
The corporate rental industry is returning back to pre-Covid levels, according to trends experienced by Liquid Fleet.
Rental companies are growing and then de-fleeting their vehicles in a structured way for the first time since 2020 due to improved vehicle supply and increased corporate demand.
This spells good news for both the new and used vehicle sectors.
Another recent trend which Liquid Fleet has experienced is for companies to onboard their cars in the second quarter and then keep them until September the following year which covers two seasons of rental activity. This ensures the rental company can fix their costs and cover two full seasons of peak demand with Easter, May bank holidays, the summer period, Christmas, New Year and a second Easter, May and summer for the entire period.
Martin Potter, Liquid Fleet’s operations director, said: “Daily rental is once again becoming an integral part of an OEM’s channel supply strategy as they look to further grow their UK sales and market share.
“It also spells good news for the used market as a steady supply of ex-rental cars at less than 18 months of age are coming back into the second-hand market during quarter three and quarter four, which are coveted by franchised dealers.”
