BYD UK appointments support continued growth
BYD UK has announced a number of key appointments to support further growth.
The Chinese manufacturer has appointed Simon Bisp as head of customer experience, responsible for enhancing customer experience from initial enquiry to purchase.
Meanwhile, Andy Dolan has joined the team as head of retail sales, bringing over two decades of automotive industry experience to the brand, and Matt Collins has taken on an expanded remit as head of sales operations and logistics.
With 17 years in the industry and a recent role at Volvo Car UK as omnichannel sales manager, Collins will oversee vehicle logistics, sales operations and supply chain efficiency.
Customer journey
Bono Ge, country manager of BYD UK, said: “Simon has done a fantastic job laying the groundwork for BYD in the UK, and as our customer base grows, ensuring an outstanding customer journey becomes even more important. His extensive experience makes him the ideal person to lead this area.
“I’m also thrilled to welcome Andy and Matt to the leadership team. Together, they bring nearly 40 years of industry insight and operational excellence, and I’m confident they will make a major contribution to BYD’s continued growth.”
BYD was the fastest selling car brand in the UK last year as it saw sales volumes rise by 658%, while momentum continued into 2025 with 9,271 registrations in the first three months, making it the most successful quarter since the brand launched in the UK in March 2023.
