Automechanika Birmingham 2025 attracts record attendance

Automechanika Birmingham 2025 has been hailed a triumph after welcoming more than 15,000 visitors for the first time in its history.

Thousands of professionals from across the aftermarket and supply chain, including 7,000 repairers, bodyshops, and detailers, converged on the NEC for the three-day event that showcased innovation and training.

The audience enjoyed an unparalleled range of exhibitors and content, with over 550 suppliers from more than 35 countries, and the highest ever ratings for live demonstrations, training and face-to-face engagement.

A major new addition this year was Motorvate – a feature space designed to ignite interest and careers in automotive among students, apprentices and early career professionals. With competitions, insightful talks and hands-on experiences running throughout the show, it delivered a bold new vision for inspiring the next generation.

Vital platform

The show also saw the return of the Aftermarket Hub, Modern Garage, Workshop Hub and Paint & Spray Live, alongside fan favourites such as Vehicle Detailing Live and Body Repair Live, all delivering over 150 hours of free training sessions and covering topics including diagnostics, EV servicing, ADAS calibration, business development and more.

Mike Hawes, chief executive of SMMT, said:

“Automechanika Birmingham is now firmly established as the UK’s unmissable event for the aftermarket sector and automotive supply chain. At a time of significant transformation for the industry, it provides a vital platform to come together, share ideas, attract new talent and unlock future opportunities.”

Also featured was Innovation4Mobility, an educational theatre highlighting the future of connected and sustainable automotive technologies, further enriching the event’s focus on forward-thinking solutions.

Thirty Under 30

Another new stand-out feature for this year was the Thirty Under 30 Awards, hosted on the Motorvate Ignite Arena, recognising the brightest young talent in the industry, drawing a large and enthusiastic audience.

Meanwhile, the Garage Awards, hosted by the IAAF and supported by LKQ Euro Car Parts, celebrated excellence across the independent aftermarket.

Strongest yet

Joanne Knowles, event director at Messe Frankfurt, said: “This year’s Automechanika Birmingham has been our strongest yet, not only in numbers, but in energy, ambition and impact. The feedback from visitors and exhibitors has been incredible, and we’re delighted to have delivered a show that continues to sit at the heart of the UK automotive calendar.

“The industry has chosen Automechanika as the place to come together, to tackle its biggest challenges, celebrate success and shape a stronger future.”

With over 70% of space already booked for the 2027 edition, the show has cemented its position as the go-to platform for face-to-face business.

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