Williams aims to RAMP up growth among dealerships

The new chief operating officer at repair and maintenance plan provider RAMP is aiming to drive the growth of its warranty products among car dealerships wanting to increase customer satisfaction and loyalty.

Rob Williams joined in February and believes RAMP’s products offer a way for dealerships – as well as car brokers and fleet companies – to maximise profitability at the point of sale, while also focusing on a customer-centric sales experience and high levels of customer retention

He said: “At RAMP, we’re passionate about giving dealers a unique way of doing things that maybe they haven’t considered, that allows them to simplify their point of sale processes and improve the post-sale experience for customers.”

In his new role he aims to work with motor dealers, vehicle brokers and service providers to introduce them to the benefits of maintenance plans, compared to the more commonly regulated products, such as tyre and alloy and SMART insurances.

He added: “We’re seeing an increasing number of dealers looking at alternative products allowing them to protect their profitability when it comes to value added products, whilst achieving high levels of customer retention beyond the point of sale. We offer a compelling reason for dealers to move towards maintenance plans that help them achieve both of these goals.

“Additionally, maintenance plans helps dealers to bring well-maintained vehicles into stock. If a customer returns to buy a new car and the dealership takes their current vehicle in part exchange, they are buying stock they want, that they have first-hand experience when it comes to the servicing and maintenance history, and they are ultimately in a better condition. This reduces their preparation costs when it comes to reselling part exchange vehicles on their forecourt. For leased vehicles, end users can regularly maintain their vehicles, reducing risk of being faced with end-of-contract rectification charges to bring the vehicle up to standard.”