Peter Vardy Group adopts Mad Devs tech

Peter Vardy Group has moved all its sites to iTrackLEADS and iStoreDOCS to help its teams deliver a better customer experience.

The Group includes 15 retail sites representing leading brands and eight Car supermarkets. The innovative company also operates a digital sales division from its headquarters in Motherwell.

Peter Vardy, CEO, said: “We aim to be the provider of mobility solutions for everyone, and part of that mission is to provide an exemplary experience to our customers. The technology we use is essential to providing a fantastic experience from initial enquiry to handover.

“The team at Mad Devs have built great products from the ground up with the dealer in mind. The intuitive interface enables our teams to build a deal around the customers using secure cloud technology.”

MAD DEVS is a software company dedicated to helping dealers operate more efficiently. Its eco-system spans lead management, document management and post-sale ownership management.

David Boyce, CEO at Mad Devs, said: “It’s great to be working with a highly experienced and respected retailer like Peter Vardy. The business is at the cutting edge of automotive retail and growing fast thanks to a relentless focus on the customer. It’s great to see our technology platforms deployed across the group.”