GWM ORA appoints SLM as sales and service centre

GWM ORA UK has announced that SLM Norwich is its ninth official sales and service centre in the UK.

This latest appointment is part of GWM ORA’s wider network growth strategy, with plans to achieve around 20 sales and service sites by the end of 2023. Already, the brand has 29 sales and aftersales only sites in place since launching late last year.

SLM Group will start sales of ORA Funky Cat First Edition from its Norwich site, with plans to open additional retail locations as the GWM ORA brand grows its operations across the UK. Additional model variants of ORA Funky Cat are set to launch later this year, followed by a premium saloon model that launches in Q1 2024.

Toby Marshall, managing director, GWM ORA UK, said: “The GWM ORA brand has very ambitious plans in the UK and one of our key focus areas this year is ensuring we have the right infrastructure in place to create a solid foundation for future brand expansion. With new models on the horizon and a growing product portfolio, retailers like SLM will play a vital role in ensuring we can deliver the right level of customer service as the GWM ORA brand grows in the UK.”

Jason Barlow, group director, SLM, said: “We are delighted to welcome the GWM ORA brand to our retail site in Norwich. As a business, we understand the importance of offering exciting new sustainable brands to our customers across East Anglia and we’re certain that GWM ORA’s highly specified ORA Funky Cat, with its unique personality and premium fit and finish, is a winning formula. We look forward to working with GWM ORA as it grows its operations in the UK.”