GEM backs road safety initiatives

Road safety and breakdown recovery organisation GEM Motoring Assist is supporting three important road safety initiatives next week.

The United Nations Global Road Safety Week, the Project EDWARD week of action and the RoadPeace 2023 Challenge are all taking place to hightlight initiatives to reduce the number of people killed and seriously injured in road collisions.

GEM was the founding sponsor of Project EDWARD (Every Day Without A Road Death) in 2016 and has supported its UK-wide week of action every year since then. The Project EDWARD theme of ‘Safer Mobility, Everyone’s Responsibility’ sets out that nobody should lose their life in an avoidable road collision.

GEM chief executive Neil Worth said: “In spite of all the developments in technology and engineering, there are still around five preventable deaths and 70 life-changing injuries on the roads of the UK every day.

“Project EDWARD continues to do an excellent job of showcasing and sharing good practice in road safety. Its messages are relevant for everyone who uses the road – and its aim of eliminating road death is something everyone should support.”

Meanwhile, the mission of RoadPeace Challenge 2023 is to bring together all police forces, the fire service, ambulance crews, NHS, doctors, nurses and other professionals who witness the daily devastation caused by road crashes in the UK, along with victims and bereaved families – to make a united stand against road harm to support Vision Zero.

Further, UN Global Road Safety Week intends to encourage governments and their partners to rethink mobility by investing in walking, cycling and using public transport, which can promote equity and health for people and the planet.

Worth concluded: “We applaud the efforts of so many dedicated and energetic people who share our vision of a road system free from death and serious injury. It is our hope that next week’s events will showcase a line-up of exciting developments and offer everyone an opportunity to reflect on how they can be safer when using the roads.”