Fernihough named SMMT Industry Forum CEO

The Society of Motor Manufacturers and Traders (SMMT) has appointed Ashley Fernihough as the new chief executive officer of its Industry Forum.

Taking over from Richard Sadler, Fernihough has amassed more than 40 years of experience in management and consultancy roles covering almost every area of the industry. He has a track record of delivering successful business transformation programmes, with global leadership positions at companies including Jaguar Land Rover, Ricardo, and IBM.

Mike Hawes, SMMT chief executive, said, “I would like to welcome Ashley to SMMT and to SMMT Industry Forum. As the automotive sector forges a once-in-a-century transition, Ashley’s background in transformational growth makes him ideally placed to ensure SMMT Industry Forum helps automotive companies future-proof their businesses through improved skills, productivity and competitiveness.”

Fernihough said, “I am delighted to be joining Industry Forum and look forward to building on the great work of the team. People, productivity and profitability are my passions and what SMMT Industry Forum is all about, so leading this growth-focused organisation at such a defining time for the automotive sector is an exciting prospect.”