Eden Motor Group enhances visual imaging

Eden Motor Group is introducing new digital imaging technology at all 21 of its retailers across the south of England.

As part of a new two-year deal with Auto Imaging, Eden Motor Group will present vehicle imagery in a more consistent way, providing immediate and more sophisticated quality control of imagery.

The Auto Imaging technology provides sales staff with a user-friendly app to take guided images of vehicles in stock and gives real-time feedback on image composition and quality when it is captured.

James Kurd, operations director at Eden Motor Group, said: “Working with Auto Imaging has been very collaborative from the outset of the pilot phase. Our sales teams were onboarded seamlessly, helped by access to training schemes and online video tutorials. Getting stock online quickly is a key driver for our used car revenues, and the new technology is already making an important difference.”

Chris Gray, managing director at Auto Imaging, said: “Visual assets are increasingly important for selling vehicles successfully online; consumers expect to see a wide range of static and video assets with every listing. Meeting these expectations has created a significant and growing operational burden, one that often takes salespeople away from the job of selling. That’s why our technology is as much about streamlining processes as it is about optimising the breadth and quality of assets.

“We’re constantly developing our app in response to dealer feedback, and this new agreement with Eden will help ensure we can continue to help deliver positive outcomes for dealers and consumers alike.”