CitNOW announces BMW partnership

CitNOW has partnered with the BMW Group to integrate its Workshop and CitNOW Conversations platforms with the My BMW and MINI App.

This will allow retailers to interact with customers in new ways and improve operational efficiency.

BMW Chat, powered by the CitNOW Conversations platform, enables direct engagement with customers via their preferred messaging solution, either through the My BMW and MINI App, live chat on the website, or using messaging apps such as WhatsApp, Facebook Messenger and Google Business.

The integration also enables the sharing of personalised retail and workshop videos, direct to customers’ mobile devices.

In aftersales, BMW Pay enables workshops to provide quotations for identified work, manage customer responses and handle payments, all within the My BMW and MINI Apps.

Rab Fyfe, director of product at CitNOW Group, said: “We have worked directly with the BMW Group to ensure BMW Pay and BMW Chat deliver what the business needs and that the integration works for all customers. Using the new software, BMW and MINI retailers can deliver a more seamless and streamlined experience to speed up work approvals and improve efficiencies.”