CAM promotes from within

CAM has promoted Chris Allen to the new role of group general manager.

He will be responsible for realising the company’s business strategy to harness the full potential of the development team to deliver a simplified, more intuitive technical architecture for customers.

He will lead a programme of investment focusing on both customer experience and CAM’s technical roadmap, strengthening its position as the market leader in digital solutions for the tyre industry.

Allen originally joined CAM in October 2015 as an account manager and has swiftly risen through the ranks, becoming head of product and people in 2021.

CAM director Mark Styles said: “This new position formalises a role that Chris has been undertaking for some time and the directors are keen to fully harness and officially recognise his leadership position. We have an excellent management team to support Chris and are genuinely excited to see CAM’s potential unfold under his leadership.”

Allen said: “The next 18 months at CAM will be especially exciting as we realign and develop our technical architecture to ensure we continue to anticipate and respond to our customers’ requirements now and in the future.”