Volvo launches online sales platform

Volvo has launched of the UK’s first online platform for the sale of approved used cars, direct from the manufacturer.

Volvo Cars Selekt Direct allows consumers to search for, select and pay for the premium Volvo Selekt approved used car they want in a full, end-to-end service. Designed for ease, speed and pricing transparency, it can be accessed at any time of day using a computer, tablet or smartphone.

This ground-breaking innovation marks a further step in Volvo’s consumer-focused transition to providing digital access to its products and services, both direct to consumers and via its retailers.

The company has announced its intention to sell all its new electric models online and for the majority of its UK retail sales to be online by 2025, while all Volvo’s global new car sales are expected to be through online transactions by 2030.

Meanwhile, Volvo Cars Selekt Direct customers can exchange their car within 30 days or 1,500 miles if they are not happy with their purchase for any reason. The service includes UK nationwide delivery on all cars. Volvo’s UK retailer network will provide all subsequent servicing, maintenance and repair services.

Kristian Elvefors, Volvo Car UK managing director, said: “In designing Volvo Cars Selekt Direct, we have focused firmly on the needs of consumers, personalising the service so it works in the way that’s right for them. That means not just the convenience of direct online access, but also peace of mind that the process is secure, robust and delivers a premium experience that fully reflects the qualities of our brand.

“With Volvo Cars Selekt Direct, we are improving our service to consumers and developing a blueprint for our transition to online sales. Strategically, our retail partners will remain central to our business in providing full aftersales support, including servicing, maintenance and repairs.”