Video tech companies integrate systems

CitNOW and Dealerweb have integrated elements of their flagship systems to help retailers streamline the management of customer data, enhance the customer journey, and improve conversion rates for new and used car sales.

The integration of CitNOW Sales into Dealerweb Showroom allows retail staff to easily create, share and monitor personalised videos from within the enquiry management system. The Dealerweb Showroom platform is a ‘hub’ for sales teams and with this integration it becomes an even more useful tool by allowing retailers to see and monitor their customer’s video interactions

A further integration between Dealerweb React and CitNOW’s Web application enables the sharing of digital assets, including vehicle images, video and 360, between the two systems. This allows salespeople to create more asset-rich personalised communications quickly and easily as part of their initial response.

James Hill, managing director at Dealerweb, said: “We’re bringing together these best-of-breed solutions to make the enquiry management process more streamlined, helping sales staff be more efficient and effective. That starts with a unified view of the customer, but it’s also about optimising the functionality of the systems from both companies through seamless integration. The result is an approach that delivers much more than the sum of the individual parts.”

Geoffrey Page-Morris, CEO at CitNOW Group, said: “This forms part of our broader effort to improve efficiency in automotive retailing through effective digital communications. Customers expect ‘joined up’ communications from their dealer – from the first sales enquiry through to aftersales interactions – and it’s clear that, when this works well, the result is improved loyalty and better sales conversion.”