Vauxhall reveals online boom

More than one in five (21%) Vauxhalls sold via retail in March in the UK was ordered online.

The result marks a record month for online sales for the manufacturer and highlights the acceleration of online automotive retail since the pandemic.

The acceleration follows the development of the Vauxhall online stores, which were built and managed by drivvn. Buyers using the Vauxhall online store can also personalise their finance and are given an estimated delivery date before ordering.

Peter Brown, CEO of drivvn, said: “Vauxhall is at the vanguard of automotive retail, which gives buyers an unprecedented choice in how they make their purchase. A contact centre supports the customer journey, and they have a wealth of information at each stage of the process.

“Our technology is helping manufacturers and retailers connect a seamless experience for the customer. A true omnichannel approach is built around the customer, and our data clearly shows they prefer to do their research and make important decisions online.”