Norton confirms new UK development project
- Posted by: Alan Feldberg
- Category: News
Norton Motorcycles has announced it will develop electric motorcycles in the UK after winning significant investment through a government scheme.
The iconic British motorcycle brand has been awarded funding by Advanced Propulsion Centre (APC) 19, an initiative which aims to assist businesses in the automotive sector in advancing their low-carbon offering while helping to accelerate the UK towards a net-zero automotive future, a future that Norton fully embraces.
It will now commence a 30-month project that is expected to create a significant number of jobs in the UK in manufacturing and R&D as well as upskilling existing staff to be capable of electric motorcycle engineering.
Robert Hentschel, CEO Norton Motorcycles, said, “This significant funding investment is a momentous milestone for the brand as it marks the beginning of our electrification journey and fulfilling our 10-year product plan. Norton is an exemplar of modern luxury and unafraid to challenge the status quo, innovating for the future of mobility while staying true to our British heritage. It also brings into focus our desire to support the UK in its mission for a net-zero automotive future.
“Working alongside our world class partners, we’re confident that project Zero Emission Norton will eliminate the current dispute between a conventional and electric motorcycle to create EV products that riders desire – motorcycles that blends Norton’s uncompromising design DNA with racing performance, touring range and lightweight handling.”