Mazda unveils new training centre

Mazda UK has opened a new bespoke training centre that will centralise training for dealer staff from across its network.

The 11,000 sqf facility in Bedfordshire will deliver training for dealer roles from apprentice through to master technicians, as well as management training in sales and service roles. With the capacity to host 40 delegates a day, the building also has live broadcast rooms for remote online training.

The Mazda Academy plans to host 5,500 delegates a year who will work with a dedicated team of three technical trainers and three commercial/product trainers.

Mazda UK sales director Peter Allibon said: “I’m delighted that we’ve opened this state-of-the art Mazda Academy facility that will not only host a range of important physical and virtual dealer training activities, but it will also include a studio for developing  video and to deliver live broadcast modules.

“The automotive industry is changing at a rapid pace, with new vehicle technologies and electrification, as well as changing customer demands and preferences, so supporting our dealer network in being set up for success through these changes is crucial and the new centre is an investment to ensure that’s exactly what we do.”