LKQ names new head of channel
- Posted by: Alan Feldberg
- Category: News
LKQ Coatings has appointed Jodie Mullard as new head of channel.
Mullard joins from LKQ Europe, where she was director of digital customer experience, overseeing everything from product value propositions, centralisation and execution of the digital portfolio, through to business model development and the effective use of data to understand customers’ needs.
In her new role, Mullard will manage the go-to-market strategy and development of customer first value propositions and programmes to drive channel performance, leveraging best practice and functional relationships from across the LKQ network.
A key element will be the implementation of a new customer relationship management (CRM) database. This will sit alongside an enhanced internal reporting tool, which will provide real-time insights into purchasing data and customer trends, helping the business to plan and adapt faster to continued changes and challenges in the automotive sector.
This appointment follows that of Andy Southby as managing director in November 2021.
He said: “Jodie has invaluable expertise in all things digital and data, and brings fresh perspective to how we can deliver the best results for our customers. She will spearhead a series of changes, both internal and customer-facing, to ensure we are leading the way when it comes to supporting UK bodyshops.”
Mullard said: “I’m excited to leverage the full strength of the LKQ Group, bringing together excellence in areas such as logistics, product reach, sustainability, talent development and data, to enhance our proposition and ensure we are ready to listen and adapt to support our customers today, tomorrow and well into the future.”