IMI names new policy manager

Hayley Pells has been appointed by the Institute of the Motor Industry (IMI) into the new role as policy manager.

With a clear focus on ensuring that the IMI’s voice on behalf of its members is taken into account on all government and industry policies that impact the automotive workforce, Hayley will work closely with CEO Steve Nash and the rest of the IMI executive team to lobby and influence stakeholders.

With hands-on experience in the automotive workplace, having run Avia Autos since 2006 and worked as a portfolio technician, she said: “The automotive sector is at a crossroads as it aims to tackle the current skills shortage, alongside building a future-proof workforce that is ready for significant technological change. It is critical, therefore, that all government policies, from education through to the adoption of new automotive technologies, take into account the full implications on the workforce and employers.

“The automotive sector should be an attractive career destination for the next generation of workers, which means each of the devolved governments driving education policy need to understand the huge potential that exists. It is also vital that we ensure consumer confidence in new automotive technologies, from connected and autonomous to electric and hydrogen, is underpinned by a workforce that has the support to be properly skilled.”

Nash said: “The IMI is deeply committed to creating a sustainable skilled workforce, and this new role will be critical in reinforcing the support the IMI provides to its members and the wider automotive community.

“As a business owner and longstanding industry advocate, including being actively involved in the IMI Diversity Task Force, Hayley is well positioned to take the operational lead to implement the IMI policy strategy, in line with research and influencing activities. She knows how the sector works, what’s needed to shift the dial on how it’s perceived as a potential career route, as well as understanding the consumer confidence gaps that must be addressed to ensure new automotive technologies are embraced rather than feared.”