Harvey heads up new digital division

Keyloop has launched a new division to accelerate digital transformation for OEMs and large dealer groups in the UK and across Europe.

The Alliances division will bring together technology partners, app developers and consultants to address the challenges the industry faces in delivering digital transformation.

It is already working with a number of OEMs to address the data requirements of the agency model, which benefit from a real-time single view of the customer from initial online contact to vehicle handover and beyond.

Megan Harvey has been appointed to head up the new division, with a series of senior hires supporting her.

She said: “We are changing the way the automotive industry can use digital technology to connect OEMs, partners and customers to deliver more efficient systems that provide a better experience for everyone.

“By leveraging our partner ecosystem in delivering projects, we can accelerate digital transformation and provide true benefits in much shorter timeframes. The industry is seeing much greater pressure to deliver new technologies faster to support the seismic shifts the industry is seeing.

“We see the shift to agency models and mobility-as-a-service, and it’s clear that a richer view of the customer will be required to deliver a seamless experience. We are moving quickly to ensure that Keyloop supports and leads the industry in this area.”