GEM backs Road Safety Week

Road safety and breakdown recovery organisation GEM Motoring Assist is encouraging every road user to get involved in Road Safety Week, which runs from 14-20 November.

The theme for Road Safety Week, organised by the road safety charity Brake, is ‘safe roads for all’, something fully supported by GEM, with opportunities for everyone to reflect on how they use the roads, and what they can do to reduce risk.

GEM chief executive Neil Worth said: “In line with the call to action from Brake, we encourage individuals to pledge to use roads safely, minimise vehicle use and shout out for safe system solutions. Schools in turn can help young people step up and learn how to create a safe and healthy future and shout out for change.

“Organisations can step up their policies and procedures to ensure they choose safe systems solutions. Emergency service professionals can step up to highlight their vital role in helping keep us safe. Policymakers can step up by developing and mandating safe systems solutions.

“We urge everyone to pledge their support for Road Safety Week and make an effort to reduce risk and improve safety on their journeys.”

Gem has urged drivers to play their part in increasing safety, by adopting safer driving habits.

Worth concluded: “We’re particularly keen to encourage drivers to avoid competition on journeys. If we resist the temptation to be competitive, we’re removing a significant cause of most collisions, and in so doing will be reducing the number of deaths and serious injuries on our roads.”