Buyer demand holds firm in February

Consumer demand continues to rise for new and used vehicles, according to the latest data from iTrackLEADS.

It sampled data from 300 dealers across the country, which showed a nine per cent rise in the number of leads in February against the same month last year, while test drives increased by 128%.

However, the continued challenges of sourcing used stock and longer delivery times for new vehicles saw sales fall 17%, and handovers decreased by 49% over the same period.

Adrian Favill, director of iTrackLEADS, said: “The recovery of customer demand continues to impress as we emerge from the pandemic. While it’s clear that shortages of new and used vehicles are having an adverse impact on sales, dealers are doing a great job of managing customers’ expectations and keeping them informed throughout the sales process.”