AX Automotive names new MD

Scott Hamilton-Cooper has been appointed managing director of AX Automotive, the accident assistance and aftercare division of AX.

Stepping up from his role as director of sales and operations, he will report to AX’s chief executive Lucy Woods.

Hamilton-Cooper will focus on digital transformation. This will include the introduction of more self-service functions to increase efficiency and an omni-channel communication approach to provide seamless customer support at all touchpoints. He will also oversee the launch of a new customer app which will give motorists instant access to all aspects of their case to help answer queries more effectively.

He said: “The business has undergone a significant transition during which we strengthened our portfolio of products by introducing transformative new services like AX Electric and our end-to-end incident management service, AX Motor Assist. I am very pleased to be stepping up to managing director of AX Automotive as we collectively embrace emerging technologies to cement AX’s reputation as a progressive business that is focused on delivering outstanding customer service.”