New firm set up to unlock Potentuel

Former marketing director of Autotrader and global vehicle data business Solera cap hpi Matt Thompson has launched a new management consultancy to help dealers and OEMs attract and retain talent.

He has teamed up with Steve Tolton, founder of integrated marketing agency Fuel, which has a UK and global client base.

The pair will lead a team of researchers and communications experts to provide a strategic response to Covid and today’s business challenges by recognising that employees and customers have new expectations.

Thompson said: “Potentuel is here to help companies manage these extraordinary times. We work in partnership with organisations to deliver a universally successful destination where every employee will experience their full potential and play a part in the innovation and growth of their business.

“The global economy is recovering but beset with challenges ranging from the supply chain to talent attraction and retention issues. As a result, the ability and the opportunity to connect teams with company values and commercial outcomes have never been more important. Talented people expect to influence more than just where or how they work. Unlocking this potential in a business-like way needs to be the priority while ensuring that the newly empowered people understand their responsibilities and the business priorities. They will reciprocate with their everyday actions.”