Morgan names new head of electrification

The Morgan Motor Company has appointed of Matthew Hole as chief technical officer and the newly created role of head of electrification.

He starts at Morgan with immediate effect and will report directly to Steve Morris, chairman and CEO.

This appointment is strategically crucial in Morgan’s ongoing transition towards electrification and future electric vehicles, and Matthew will be responsible for all engineering and design functions of the business. He will be based at Morgan’s Design and Engineering Centre at its global headquarters in Malvern.

He said: “I am relishing the opportunity to help transition Morgan Motor Company towards an electric future, at what is a hugely exciting point in the marque’s 112-year history. Morgan has a tradition of innovation and has remained true to its core values for generations, and I am confident that these values can be strengthened as we implement EV technology. As an engineer, it’s a fascinating challenge that carries a significant weight of responsibility, not least because of the significance of the Morgan brand.”

Morris added: “We are delighted to welcome Matthew to the Morgan family, joining us as Chief Technical Officer. Matthew will lead our energised and passionate team of engineers and designers who are already hard at work developing future Morgan sports cars. Electrification is a vital milestone – and one that presents opportunity for Morgan. I firmly believe that an electric Morgan that remains hand crafted, bespoke and — most importantly — exciting to drive represents a compelling offer in our ever-changing industry and something that we look forward to embracing.”