Swansway Crewe takes Dealer award

SEAT UK has named Swansway Crewe SEAT Fleet Dealer of the Year. 

The family-owned and run Group saw its Crewe site commended for the quality of it service delivery to fleets, resulting in strong customer satisfaction and sales growth of 38% in 2018.  

The SEAT Fleet Dealer of the Year award is designed to highlight fleet sector excellence across a range of key areas including customer service.

Peter McDonald, head of fleet and business Sales at SEAT UK, said, ‘We are really proud of the rapid improvement across our network but Swansway Crewe deserved the award on this occasion for exceeding expectations.

‘As well as scoring highly across a range of metrics from customer service to accuracy and compliance, it has done a great job of implementing the LBDM and Fleet Excellence programmes designed to support dealer partners. It has delivered in almost every discernible way and is a valued representative of the SEAT brand in what has been an outstanding year.’

Sarah Eccles, group fleet director at Swansway Garages, said, ‘There’s no doubting that trading conditions have been challenging, what with WLTP and the uncertainty caused by Brexit; but against this backdrop we’ve continued to do what we’ve always done, give both our Leasing Partners, their end users and Local Customers the very best customer experience possible.

‘That hasn’t always been easy, but I must give my team enormous credit for their hard work, long hours and dedication to giving fleet customers exceptional customer service. This award proves that all the hard work that goes on behind the scenes is truly recognised, so a big thank you to SEAT for that, we truly appreciate this award.’