Seat celebrates millionth sale
- 30/07/2019
- Posted by: Alan Feldberg
- Category: News
Seat has celebrated the millionth sale of its third generation Leon since its launch in 2012.
It has become the most widely sold model in the Seat range, overcoming the dominance held by Ibiza for the previous 30 years.
Designed, developed and produced in Martorell, the current generation Leon has been built on the Volkswagen Group’s modular MQB platform. This platform involved an investment of €800m and meant an unprecedented leap in technology. With the Leon, production quality increased in line with Group standards, and it consolidated 1,600 direct jobs at the factory and more than 6,000 in supporting industries.
SEAT President Luca de Meo said, ‘The Seat Leon, and in particular the third generation, is the true pillar of the brand; it is the most widely recognised and appreciated car by Seat customers on all five continents. The Leon is one of the major driving forces behind the transformation of the company and has contributed to the sales record that Seat posted in 2018, with 517,600 vehicle deliveries.’
