PSA Groupe confirms UK strategy
- 14/10/2019
- Posted by: Alan Feldberg
- Category: News
Groupe PSA Groupe has underlined its electric vehicle strategy in the UK, stating that all new models will be launched with a hybrid or electric alternative.
Within two years 15 new electrified vehicles will be launched across all brands in the Groupe PSA portfolio, while by 2025 every new launch will have a fully electric version.
However PSA Groupe acknowledged that no one manufacturer alone could bring about market change. It said there needs to be stronger and more long term consumer incentives, improved infrastructure with improved information on accessibility and a solid consumer understanding of both terminology and total costs of ownership.
Through its trade body SMMT, Groupe PSA are working collaboratively with other OEMs and government on the support packages needed to bring about mass market change.
