MG design challenge launched

Budding car designers in the UK will compete with international rivals to design an MG of the future.

The SAIC Design Challenge, now in its seventh year, is supported by MG Motor UK and run by the brand’s parent company SAIC Motor.

This year the competition is held under the theme ‘Intelligent Frontier 2030’, intended to test students’ abilities to come up with a design making the most of emerging technology such as 5G and intelligent driving systems. Under ‘Intelligent Frontier 2030’, students can bring their imagination to life with scale-model concept cars that will exist in a hyper-connected urban environment in 2030 and beyond. 

The Europe-based finalists will benefit from guidance from the in-house design teams at the two UK-based design centres – Advanced London and Advanced Birmingham. These two cutting-edge digital design studios support the design and development of the future of mobility for the Roewe and MG brands.

Carl Gotham, director of SAIC Design Advance Europe, said, ‘MG is undergoing a tremendous transformation as it embarks upon a long-term growth strategy. Our two design studios in the UK employ 40 designers and this year’s competition enables our experienced team to mentor and connect with the up-and-coming future creatives who will be designing our range of MG products in the future. This is an opportunity for students to express their imagination and we are looking forward to judging each interpretation of their future MG designs.’

This year, up to six shortlisted finalists will be selected to spend two months at one of the SAIC Design’s European Advanced Design Studios to refine their proposals under the guidance of the established full-time designers. Their digital based models and animations will then be judged at the Europe Region Awards Ceremony in September.

Students have until 6 June to submit their entries. For further information and how to enter, visit: