Kia takes customer satisfaction award

Kia Motors UK Limited has been awarded ‘Best Customer Satisfaction Strategy’ Award by The Institute of Customer Service in London.

The UK Customer Satisfaction Awards is the only customer service awards run by the professional body and recognises organisations and individuals that have implemented successful customer service strategies. Kia and organisations from across the UK were able to enter over 14 categories and were judged by industry experts, business leaders and academics.

Kia won the Best Customer Satisfaction Strategy award for its ‘Family-like Care’ strategy which has been rolled out to its 192 strong dealer network as is also part of its internal strategy.

Jo Causon, CEO of The Institute of Customer Service said, ‘I would like to congratulate Kia on winning the Customer Satisfaction Strategy Award and commend their ongoing commitment to improving the service and experience they give their customers. In today’s challenging environment, great credit should be given to organisations who are investing in strategies which positively impact customers’ experience of their brand.’

Stephen Dorman, general manager, customer quality at Kia Motors UK added, ‘Winning this award as well as being shortlisted for Best Use of Customer Insight highlights that what we have developed puts our customers first and that is something that at Kia we are extremely proud of.’